Recommended Reading for Sales Staff

Passionate about sales and performance at Certus we promote constant self development and improvement. Over the years have come across numerous books and articles that we believe have something unique to offer in supporting those who seek inspiration. We have listed our favourites below.

Best Book

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

by Brian Tracy.

“An excellent book that's an easy read and will have an immediate impact on your productivity. With each chapter being around five pages and written in plain English this is a ‘must read' for anyone who could do with improving their prioritisation and organisation.”

Recommended Reading

• The One Minute Sales Person
• The SPIN Selling Fieldbook – Neil Rackman
• SPIN-selling
• Objections! Objections! Objections!
• New Conceptual Selling
• Unlimited Power
• Advanced Selling Strategies
• Spin Selling Fieldbook
• Master the art of Selling
• Sales Bible
• Face-to-face Selling: Secrets of the Concept Sale
• Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life
• Notes from a Friend
• Maximum Achievement
• Think and Grow Rich